1. Promote and institutionalize a culture of quality and organizational excellence among all university
members.
2. Develop and maintain integrated internal systems for quality assurance and accreditation in
accordance with national and international standards.
3. Prepare and monitor strategic and continuous improvement plans for academic programs and research
activities.
4. Support colleges and programs in obtaining international academic accreditation in addition to local
accreditation.
5. Monitor academic and administrative performance indicators and align them with global labor market
needs.
6. Build the capacities of faculty members, staff, and students in the areas of quality, research, and
innovation.
7. Enhance the global reputation of the university through adopting best international practices and
developing strategic partnerships with renowned educational and research institutions.